2015, Pp. 134-142 in Handbook of Qualitative Organizational Research, Kim Elsbach and Roderick Kramer (Eds.), Routledge.
This chapter considers the practice of “immersion ethnography” in terms of its contributions to knowledge, as well as its demands and its history as a methodology within social science. Four recent books are examined as illustrations of the technique: Mears’ (2011) “Pricing Beauty,” Ho’s (2009) “Liquidated,” Khan’s (2011) “Privilege,” and Zaloom’s (2006) “Out of the Pits.”